While hospital foodservices’ core responsibility is to nourish patients and ensure their satisfaction, there’s another important segment in the healthcare environment that shouldn’t be overlooked …
Would the Non-Patients Please Stand Up!
FSD Staff. “2016 Healthcare Census: Hospitals raise their game.” Foodservice Director, https://www.foodservicedirector.com/research/industry-census/articles/2016-healthcare-census-hospitals-raise-their-game?page=0%2C1. Accessed July 2018
UCSF Medical Center
UNC REX Healthcare
Castle Rock Adventist
NO ORDINARY HOSPITALS, BUT POPULAR DINING DESTINATIONS!
The ongoing rise of hospital staff in the last two decades has created a HUGE need for foodservice operators to expand onsite meal offerings.
Don’t underestimate the potential of hospitals becoming the next hot spots for dining.
In 2016, 69% of hospitals said their retail business had grown in the past two years.
As cafeterias get transformed into modern gourmet cafes and restaurants led by trained chefs who create made-to-order, healthy, locally-grown meals, operators need to capture the interest of new and existing patrons.
Latest industry trends indicate a growing opportunity to better serve hospital staff, patient’s visitors and community patrons. Meaning, it’s time that foodservice operators nurture this booming audience.
Edge of a New Frontier
Rising food costs and budget cuts continue to squeeze the bottom line. Department directors are being challenged to find new revenue sources and to increase retail operations to off-set the cuts while still keeping food affordable.
-Becker's Hospital Review
With 86% of hospitals offering both retail and patient meals, retail operators need to find an effective way to communicate these options to the staff and patrons.
Broaden Your Reach
Given that retail meals bring in more revenue than patient meals, operators can continue to capitalize on this by continually engaging the non-patient sector and driving them to their retail areas!
Boost Your Influence
Let's Get Digital!
In today’s tech-savvy and food allergy-friendly culture, there is a BIG demand for online presence. One that provides total transparency and instant accessibility of information for health-conscious consumers.
... retail operators can provide the non-patient sector with the technology to conveniently view meal and nutrient content at various onsite venues within the hospital from any browser at any time!
With Computrition's Meal Choice Connect module ...
IF KNOWLEDGE IS POWER, THEN YOU’LL PROFIT!
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FSD Staff. “2016 Healthcare Census: Hospitals raise their game.” Foodservice Director, https://www.foodservicedirector.com/research/industry-census/articles/2016-healthcare-census-hospitals-raise-their-game?page=0%2C1. Accessed July 2018
Provide hospital employees and visitors with the features to:
- Make informed meal choices based on personal dietary needs
- View daily or week-at-a-glance summary of menu options in advance
- Calculate total nutritional information for entire meal selections
- Browse various onsite venues to efficiently compare choices
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Easily find meal items based on special diets using a visible legend
Benefits that your retail operation will experience:
- Drive more traffic to onsite venues
- Reduce line queues
- Increase revenue
- Full integration with Foodservice Operations Management and/or Nutrition Care Management systems
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Utilize nutritional content formatting that is FDA- and USDA- compliant
Some health facilities are reinventing hospital food by offering fine dining experiences appealing enough to draw nonpatient crowds from their communities...
-Becker's Hospital Review
The mission of any hospital is to promote health. With diet and nutrition playing such a critical role in public health, it only makes sense that hospitals should lead the way on promoting healthy food choices.
– Berkeley Wellness